ESG Visual Identity Guidelines
Role:
Concept, design, copywriting (most of it)
Awards:
GDUSA American Inhouse Design Awards, in the Branding + Identity Programs category
FCS Portfolio Awards, in the Visual Identity System category (Gold)
Original moodboard
Read the guidelines
Examples of the ESG visual identity applied to real projects
This set of banner ads was created before the implementation of the ESG visual identity guidelines, but it set the tone for photography usage.