Celebrate: Asian American & Pacific Islander Month

Branding and collateral for Asian Americas & Pacific Islander Heritage Month, following the year’s theme of Celebration

Role:
Concept, design, production

Awards:
GDUSA American Inhouse Design Awards, in the DEI Communications category
FCS Portfolio Awards, in the Employee Communications category (Bronze)

Above is the original moodboard. The concept was Traditional vs Contemporary, juxtaposing the old with the new. This concept was chosen because of its connection to history.

Above is the original moodboard. The concept was Traditional vs Contemporary, juxtaposing the old with the new. This concept was chosen because of its connection to history.

The key visual for this month utilizes patterns and motifs from a variety of Asian and Pacific Islander cultures.

The key visual for this month utilizes patterns and motifs from a variety of Asian and Pacific Islander cultures.

Breakdown of motifs

Breakdown of motifs

Process work showing some of the layouts and fonts considered for the key visual

Process work showing some of the layouts and fonts considered for the key visual

Social media carousel

Social media carousel

Welcome poster

Welcome poster

Expanding upon the key visual to create a wraparound graphic for a long LED wall

Expanding upon the key visual to create a wraparound graphic for a long LED wall

Flat of wraparound graphic

Flat of wraparound graphic

A variation of the long LED graphic for a second set of screens that meet at a corner

A variation of the long LED graphic for a second set of screens that meet at a corner

Flat of corner graphic

Flat of corner graphic

Elevator bank graphic

Elevator bank graphic

Monthly email

Monthly email

Event holding slide

Event holding slide